Too often, designers are seen as "aestheticians". But what people don't realize is that design goes way beyond the surface of just making things look pretty. Our job is to make things understandable, and relatable to people. That in itself is the beauty of design.
In achieving that level of understanding to design pertinent solutions, designers use certain methods and tools to better understand their users. This research phase reveals insights in typical routines that are uncovered unless scrutinized. That, is exactly what we do.
We found this read particularly useful to explain some of the common methods designers adopt, explained in layman terms for beginners. We hope it's applicable to you too! :)