Empathy vs. Sympathy

Empathy is the most important asset a designer can have, as it allows you to connect with your users and better understand their needs. In the platforms we lead, we constantly advise young designers to put themselves out there and listen to the unheard voices of their users to truly grasp the situation that they are designing for. 

This video is one of our lab's favourites, because it clearly describes what we advocate in our daily work and we definitely could not have explained it better. We hope you enjoy it as much as we did :)