Dr. Jung-Joo Lee   Director & Principal Researcher  jjlee@nus.edu.sg

Dr. Jung-Joo Lee

Director & Principal Researcher
jjlee@nus.edu.sg

JJ is currently an Assistant Professor with the Division of Industrial Design, National University of Singapore. She is responsible for the Service Design track and is a member of International Society of Service Innovation Professionals (ISSIP). She is also a reviewer of various design journals, including International Journal of Design, The Design Journal and Journal of Design Research. 


JJ holds her Ph.D from Aalto University in Finland and has worked on various service design and interaction design projects in collaboration with global companies like Microsoft, IBM & Samsung, as well as government agencies including the City of Helsinki and the Ministry of Manpower in Singapore. 
 

She hopes to aid government and industries in Singapore embed service design capabilities and build a service design network in Asia-Pacific.