the lab

 

Service Design Lab Singapore runs collaborative design projects with government agencies and private companies to attain human-centred service innovation. We develop educational programs for academia & industries, and disseminate our knowledge through publications, workshops & online media. 

Our approaches always engage end-users, service providers and various experts by the use of design tools. We facilitate empathic understanding amongst stakeholders.  

Our aim is to embed service design capabilities within the Singapore public sector, gearing towards citizen-centred policy making and service development. We also aim aid industries in attaining service innovation, and ultimately build a service design network in Asia-pacific and actively collaborate with global service design communities. 

 

 

THE TEAM

  DR. JUNG-JOO LEE Director & Principal Researcher

 

DR. JUNG-JOO LEE
Director & Principal Researcher

  JIAYING CHEW Design Researcher 

 

JIAYING CHEW
Design Researcher 

 

ALUMNi

  ANGELA TAY Design Researcher

 

ANGELA TAY
Design Researcher

      

  YVONNE YEO PhD Researcher

 

YVONNE YEO
PhD Researcher

  WILMER TAY Student Researcher

 

WILMER TAY
Student Researcher

 
  Dr. Jung-Joo Lee Director & Principal Researcher jjlee@nus.edu.sg 

 

Dr. Jung-Joo Lee

Director & Principal Researcher
jjlee@nus.edu.sg 

JJ is currently an Assistant Professor with the Division of Industrial Design, National University of Singapore. She is responsible for the Service Design track and is a member of International Society of Service Innovation Professionals (ISSIP). She is also a reviewer of various design journals, including International Journal of Design, The Design Journal and Journal of Design Research. 


JJ holds her Ph.D from Aalto University in Finland and has worked on various service design and interaction design projects in collaboration with global companies like Microsoft, IBM & Samsung, as well as government agencies including the City of Helsinki and the Ministry of Manpower in Singapore. 
 

She hopes to aid government and industries in Singapore embed service design capabilities and build a service design network in Asia-Pacific. 

  JiaYing Chew Design Researcher jiaying.chew@nus.edu.sg

 

JiaYing Chew

Design Researcher
jiaying.chew@nus.edu.sg

  Wilmer Tay Student Researcher wilmer.tay@u.nus.edu

 

Wilmer Tay

Student Researcher
wilmer.tay@u.nus.edu

  Angela Tay Design Researcher tayenqi@gmail.com

 

Angela Tay

Design Researcher
tayenqi@gmail.com

Angela is a design researcher and currently resides in Atlanta, USA. She holds a B.A in Industrial Design from the National University of Singapore. 

Angela is experienced in conducting design workshops, seminars and assisting in design studios. She has conducted over 10 different workshops and assisted in 6 different design studios in Singapore, 2 of which were service design studios in collaboration with the Ministry of Manpower.

Angela’s interests lie in designing for the marginalized, the children, women and elderly. She is also looking to dive into the Public Health sector. She currently volunteers in a refugee community and crisis pregnancy center in Atlanta. In her free time, she takes on graphic design projects and is currently setting up her own etsy store.