SMARTPORTS 2025
in collaboration with PSA Singapore and Jurong Port (2018)

Ports in Singapore are undergoing huge industry innovations with automation and digitalisation, especially with the Tuas Mega Port national project. This project helps the Ports achieve their digital transformation journey from human perspectives. Applying Service Design and User Experience Design to understand needs of stakeholders in complex networks, we create innovative ideas for ne w work processes and environments, cultivating emerging technologies like machine learning, drones, and context-aware technologies. The project also identifies the future role of design in this new B2B industry. 

JP Vision

In Jurong Port, information is scattered over multiple online platforms, resulting in a long lead time for information retrieval. When we first received our brief, we were surprised to find out that many ground staff still engage in manual and traditional methods. Hence Jurong Port wanted us to design an online dashboard.

Through co-design activities, ground shadowing and interviews with port staff on and off the grounds, we discovered that the root cause of the problem was severe information fragmentation. Hence, to only redesign a single dashboard interface would not solve the problem, and we had to tackle the entire information flow in the port - from the input, analysis and output of data.

Introducing, JP Vision: A seamless information eco-system with drone and sensor technology (JP Drone) that streams directly to a curated dashboard (JP Maps) and a mobile application for hybrid staff on-the go (JP Daily) to contact relevant stakeholders on the ground. This integrated service platform helps to speed up information way-finding in this volatile maritime industry, allowing staff to better anticipate what lies ahead in their job, executing their works with confidence and finesse.

Project by Jereme Tan, Valerie Tan, Rao Jingyu & Yong Zi Fong


Transport on Demand (T.O.D)

Transport on Demand (T.O.D) is a proposed service which primarily assists vessel crews to navigate in a highly automated Tuas Mega Port.

Its main structure of profiling users helps to curate information about key amenities to the respective accounts. This allows a broad spectrum of usage such as booking of PSA vehicles for staffs, as well as a navigation guide for both external contractors and new recruits.

The team conducted site observations to understand the port layout and service requirements. In-depth interviews with vessel crews, PSA staff and external contractors were carried out to identify the needs and wants of different port users. 3 user experience goals (assurance, discovery, and autonomy) were selected to inform the features of this on-demand transport service.

Project by Ashley Tan, Christine Yap & Jaylin Yeo


Automated Area Access System UI/ User Experience Design

Tuas Port will be operating with Automated Guided Vehicles (AGVs) in their automated yard area in 2021. This area will be designated as an unmanned zone, and human entry is prohibited unless necessary jobs are required such as recovery of an AGV breakdown.

Taking into account the current process and user experience of the PSA Living Lab, students were tasked to redesign the future automated system to be safer and more productive, extrapolating to a large scale setup in Tuas.

The PSAce is an access control enabler. The main threshold of this experience is the opening of the gates that are to be installed in Tuas for contractors and workers to enter the unmanned area. The team designed a UI interface and work process experience for the workers to have safe and secure access using their own mobile devices or PSA-issued devices which are attainable from a PSAce booth. The team IC will be in charge of managing his team’s entry and exit of the designated automated gate area. The PSAce app serves as a monitoring and alert system for potential emergency situations.

This serves as a medium of communication between the control center and the workers on the ground.

Project by Joel Loo, Kang Zhi Koh & Tammy Vupham


JP Connect

At Jurong Port, current safety practices are still very manual and require various overlaps in physical documentations that makes the user experience frustrating.

With JP connect, we streamline the process through the digitalisation of documentation in the context of a safety briefing. Utilising a digital board and input information from stevedores, we aim to enhance the briefing experience and ultimately reinforce the culture of safety

Project by Matthew Soon & Hwee Peng Tan


Future of Quay Crane Experience

The Port of Singapore Authorities (PSA) embarked on a new initiative to semi-automate their quay cranes. This project aims to assist PSA quay crane operators in transiting from manual to semi-automation quay crane, targeting to increase the lowered productivity faced after the shift.

After conducting weeks of user research and ethnography, our group generated key insights by understanding different needs of stakeholders. We conceptualized various solutions in enhancing the semi-automation quay crane workflow and environment, which were further improved after rounds of co-creation sessions with operators.

Firstly, to improve operational efficiency, we proposed a centralized job system. When the operator faces a problem, the system will redirect the job to ground staff to solve and the operator receives a new job, reducing waiting time.

Secondly, a heads-up display on the operator's camera view provides a visual guide to supplement the lack of environmental signals, allowing greater manoeuvre accuracy and speed.

Thirdly, to aid operators in checking for safety given the limited camera view, an obstacle detection warning system was proposed to pause operations and alert operators of potential dangers in a timely manner.

Fourth, our console interface incorporates tactile feedback and colour-coding to reduce human error.

Lastly, we streamlined information on display to only show the necessary based on current tasks.

Project by Han Yuen Wei, Delia Lim, Zephanie Lim & Soo Woei Perng


Cargo Tally 2.0

Cargo Tally 2.0 is a re-envisioning of the current cargo tallying system for the future. It includes a digitalised recapitulation list, a cargo tally network and a tally dashboard that works together as a system to standardise processes and to upgrade workers skills and employability.

Cargo Tally 2.0 removes the need for manual conversion of paper documents with the use of optical character recognition (OCR) and allows for automated counting. Through this, redesigning the roles of the tally clerks and forklift operations, to allow the port receive real-time data with transparency of the operations.

By capitalising on technology and redesigning processes, Cargo Tally 2.0 aims to revolutionise cargo tally systems to improve its efficiency.

Project by Andy Tang, Denise Yeo & Niveditha Jayakumar Vilvanathan