Finalist for Service Design Award 2019!

0.73p3g95n9p6-Final solution.png

Stemming from the project course “Materiality of Service Design (with GovTech)”, the project, Journey: A Post Death Settlements Service - by students Carina Lim, Mireille Lee and Zhang Han Wen were awarded as Student Finalists in Service Design Award 2019!

There were more than 100 submissions and their achievement as junior undergraduates is such an achievement. Heartiest congratulations!

The links to their project are as shown below;

Meeting with Japan's Ministry of Internal Affairs and Communications.


As the Japanese government is looking at implementing design thinking into policy-making and user-driven public services, we hosted a discussion on the 15th January 2019.

Our team at SDL is pleased to have shared our projects and observations with Mr Tsukasa Sato and his team of delegates from Japan's Ministry of Internal Affairs and Communications. We are glad to know about our resonating interests in helping the public sector become more human-centric and innovative. 

We hope they had a pleasant time in Singapore and look forward to seeing their design implementations.

SDL participates in ServDes 2016

Tue, May 24, 2016 - Thu, May 26, 2016


ServDes, the Service Design and Innovation conference, is the premier research conference for exchanging knowledge within Service Design and service innovation studies. Born as a yearly Nordic conference, ServDes has now become a bi-annual international event with the aim of bringing researchers and practitioners together to discuss, share and evolve the emerging discipline of Service Design, and design-related service innovation.

At the end of 2015, SDL submitted one full paper and one short paper to the Servdes committee and we're proud to announce that both papers have been selected to participate at the conference in Copenhagen this May. 

It's our pleasure to be part of this annual international event, where we'll get to meet and learn from fellow service designers.  We'll definitely be sharing more when we get back. 

Service Design is now a recognised field of design research and practice, with a growing international network of practitioners and academics. However, publications in this field have mainly focused on establishing the discipline and their volume is still limited and dispersed. There is a growing need for original research on Service Design and for dedicated places for its dissemination. The ServDes conference is an answer to this call. Even if the conference is research focused, the format and the selection of publications are relevant for academics, practitioners and industry. ServDes is organised around themes that are defined by the conference committee and organisers. The papers are peer-reviewed in a double-blind review process and published in the conference proceedings."

More about ServDes here:
Tagged service designconference


Sat, Mar 5, 2016 - Fri, Apr 8, 2016


SDL's Design Researcher, Chew Jia Ying has been selected as one of the participants for the Spring 2016 cycle of the YSEALI ("why-SEE-lee") Academic Fellowship on Social Entrepreneurship and Economic Development.

This prestigious 5-week program, conducted this March, is sponsored by the Study of the U.S. Branch in the U.S. Department of State’s Bureau of Educational and Cultural Affairs and will be developed and delivered by University of Connecticut’s (Uconn) Global Training and Development Institute (GTDI).

Launched in 2013, the Young Southeast Asian Leaders Initiative (YSEALI) is U.S. President Barack Obama’s signature program to strengthen leadership development across ASEAN, deepen engagement with young leaders on key regional and global challenges, and strengthen people-to-people ties between the United States and Southeast Asia. 


Tagged YSEALIAcademic Fellowusauniversity of connecticutsocial entrepreneurshipsocial innovation

JJ's guest lecture in Aalto University, Finland

Wed, Feb 10, 2016 - Sat, Feb 13, 2016


On February 10, 2016, our Director, Prof. JJ will be delivering a lecture to Collaborative and Industrial Design Program (CoID) at Aalto University, Finland. She will share her experiences of promoting Service Design in the public sector in Singapore and discuss how to embed design capabilities and Service Dominant Logic within organizations.

On February 12, Prof. JJ will participate in the 10th Anniversary Seminar of Design Connections Doctoral School and discuss her perspectives towards doctoral education.

Tagged guest lecturecollaborative and industrial designaalto universityservice designpublic sectorworkshopseminar

SDL signs MOU with the Ministry of Manpower Singapore

Mon, Jan 25, 2016 - Tue, Jan 26, 2016


In January 2016, Service Design Lab signed a MOU with the Ministry of Manpower Singapore (MOM) to collaborate and coming up with design projects for MOM’s policy and public services. In addition to a series of design projects, SDL will develop participatory education programs for design capabilities within MOM, and MOM will provide internship programs for NUS design students.

Tagged MINISTRY OF MANPOWERMINISTRYservice designPOLICYpublic sector

LaunchPad Asia 2015 Finalist

Thu, Nov 19, 2015 - Fri, Nov 20, 2015

SDL's Design Researcher, Chew Jia Ying and her team (Albert Lee & Corina Tan) were selected as finalists in the Launchpad Asia 2015 competition with their project titled "STITX", a stick-on organizer for your laptop gadgets.

Following the first Launch Pad Asia Competition in Singapore in 2014, the 2015 Launch Pad Asia programme was held in Hong Kong, in conjunction with Hong Kong Indesign 2015. The Exhibition of Launch Pad Asia 2015 Finalists’ Work was held from 19-20 November 2015 at Clestra's Showroom, downtown. 


The team first luanched STITX on Indiegogo, a crowdfunding platform. They have since collaborated with local bag makers, UYII and have retailed this product at Keepers: A Singapore Designer's Collective as well as other lifestyle shops. You may also purchase STITX at:

Tagged product designdesign competitionlaunchpad asia 2015indesign

Global Gov Jam

Wed, Jun 10, 2015 -  Thu, Jun 11, 2015

Civil servants (people who work in the government), citizens & designers work together face-to-face for 48 hours to make better public services. SDL had the opportunity to facilitate the Global GovJam SG event at National Design Centre in June 2015.  It is always interesting to see what these workshops bring! 

Gov Jam is a worldwide event held every June. 


MOE Organisation Development Division Design Capability Mapping and PDIR Programme


To reflect upon and improve MOE Organisation Development Division's current innovation process, the workshop investigated design-led organisational development initiatives and analysed the division's design capability. The workshop created an environment for teams to discuss competences, assumptions, expectations, roles they play in projects as well as organisational support. 

IRAS Kickstart Programme


Through mapping competences, methods and tools to support the principles as well as the roles LEA:D needs to play, the goal of the workshop was to achieve a shared understanding amongst team members about design roles in IRAS- “Where are we now & where do we want to go, to achieve Design-Driven IRAS”. 

Age-Management Seminar

On 1st November 2016, the Singapore Tripartism Forum partners, comprising the Ministry of Manpower (MOM), National Trades Union Congress (NTUC) and the Singapore National Employers Federation (SNEF), together with Workforce Singapore (WSG) and the Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP) organized the Age Management Seminar 2016 on “Breaking the Invisible ‘Age’ Barrier – Building Easier, Safe and Smarter Jobs”

Our students had the privilege to partake in this event where they got to showcase their design concepts to various key industry players, including the Minister of State for Manpower Sam Tan. 


Age-Management Seminar


Our students had the privilege to partake in the Age Management Seminar 2016 on “Breaking the Invisible ‘Age’ Barrier – Building Easier, Safe and Smarter Jobs” where they got to showcase their Job Redesign concepts to various key industry players, including the Minister of State for Manpower Sam Tan. 

JJ's Keynote Speech at UXSG

Wed, Sep 7, 2016 -  Fri, Sep 9, 2016
Suntec Singapore Convention & Exhibition Centre


Why is the government now keen to bring design in their work? How can design transform the policy making process to be more human-centered and collaborative? What challenges are there and how can we overcome the challenges together?

In her talk at the recent UXSG Conference 2016 (7-9 September), our Director, Dr. Jung-Joo (JJ) Lee explored these questions through the latest collaboration between Service Design Lab Singapore and the Singapore Ministry of Manpower (MOM). The collaboration has three main components:

  1. A series of design projects on services for migrant workers and foreign domestic workers;

  2. Follow-up investigation on impacts after the design projects; and

  3. A series of design competencies workshops.

This three-fold collaboration model aims to achieve a three-level transformation of design in the government: from ‘the service offering level’ to ‘the capability level’ to finally, ‘the organisational culture level’.

In this talk, JJ introduced the tool for mapping organisation’s design competence and a project planning game. She also highlighted how to embed design competencies within the government, going beyond one-off collaborations.

ESSEC-NUS Innovation & Design Week


Students from the Advanced Master in Strategy and Management in International Business as well as students from the Division of Industrial Design at the National University of Singapore worked on the topic of “Smart Nation” throughout the week, coming up with ideas for products or services which would bring improvements to the lives of people in Singapore. 

IDA x UX Design Workshop


The goal of the workshop was to gain a common level of understanding of the UX Design mindset; process & tools with a focus on learning by doing, so as to allow participants to be able to apply these skills to their work. The workshop was also a means to facilitate participants in envisioning the future direction of UX Design work at IDA.

Co-Design for Public Value Workshop


As part of Singapore Design Week 2015, Service Design Lab and ThinkPlace hosted a workshop, ‘Co-design for Public Value’. 

The workshop brought together almost 100 participants from various government agencies, professional designers and researchers. It also featured a panel of four speakers from Singapore, Finland and Australia who shared their experiences and research in public sector design: Kirsikka Vaajakallio (Senior Service Designer, Hellon Finland),  Agnes Kwek (Director of Corporate Transformation, Land Transport Authority), Nina Terrey (Partner, ThinkPlace – Australia), & Hefen Wong (Senior Assistant Director, Behavioural Insights and Design Unit, Ministry of Manpower Singapore).