JJ's Keynote Speech at UXSG

Wed, Sep 7, 2016 -  Fri, Sep 9, 2016
Suntec Singapore Convention & Exhibition Centre


Why is the government now keen to bring design in their work? How can design transform the policy making process to be more human-centered and collaborative? What challenges are there and how can we overcome the challenges together?

In her talk at the recent UXSG Conference 2016 (7-9 September), our Director, Dr. Jung-Joo (JJ) Lee explored these questions through the latest collaboration between Service Design Lab Singapore and the Singapore Ministry of Manpower (MOM). The collaboration has three main components:

  1. A series of design projects on services for migrant workers and foreign domestic workers;

  2. Follow-up investigation on impacts after the design projects; and

  3. A series of design competencies workshops.

This three-fold collaboration model aims to achieve a three-level transformation of design in the government: from ‘the service offering level’ to ‘the capability level’ to finally, ‘the organisational culture level’.

In this talk, JJ introduced the tool for mapping organisation’s design competence and a project planning game. She also highlighted how to embed design competencies within the government, going beyond one-off collaborations.