ENGAGING MIGRANT WORKERS
in collaboration with Ministry of Manpower Singapore (2015)
When foreign workers (Work Pass holders) start to work in Singapore, there are a number of rules and employee rights they should be aware of. Ministry of Manpower (MOM) has been trying to communicate such information through various means, including different types of collaterals and posters, road shows, websites and hotlines, SMS etc.
MOM’s information is often delivered through intermediaries, such as employers or employment agencies. In addition, the coverage of roadshows and collaterals is limited. Communication through mobile technologies has not been successful, either. As a large number of foreign workers use pre-paid phone cards, their contact numbers often change. Foreign workers also have limited data plan for using a smart phone. Language barriers and technology illiteracy have made the situation more challenging.
Through cross-department collaboration, MOM wants to achieve a shared understanding of foreign workers’ needs and MOM’s future strategies. Therefore, we’ve narrowed down to 3 focus areas as the project brief. Namely, effective and engaging communication on general work-related rules and rights, compliance with work safety rules and responsibilities and re-designing the engagement process of Special Pass holders.