iras kickstart programme

Using the Design Capability Mapping Tool developed by Yvonne Yeo, PhD researcher at SDL, we partnered with the IRAS LE:AD team for the Kickstart Programme.Through mapping competences, methods and tools to support the principles as well as the roles LEA:D needs to play, the goal of the workshop was to achieve a shared understanding amongst team members about design roles in IRAS- “Where are we now & where do we want to go, to achieve Design-Driven IRAS”. 

Together, we developed a set of guiding principles towards Design-Driven IRAS based on the LEA:D Blueprint as well as envisioned possible future projects and areas for collaborations. 

ESSEC-NUS Innovation & Design Week

The ESSEC-NUS Innovation & Design Week was held from 21-25 September 2015. Students from the Advanced Master in Strategy and Management in International Business as well as students from the Division of Industrial Design, School of Design and Environment at the National University of Singapore worked on the topic of “Smart Nation” throughout the week, coming up with ideas for products or services which would bring improvements to the lives of people in Singapore.

The concept and line-up of activities for the week was designed by Dr. Jung-Joo Lee, Assistant Professor at the Division of Industrial Design, School of Design & Environment at the National University of Singapore, who mentored the students together with Prof. Hervé Mathe, Professor of Innovation and Strategy at ESSEC Business School, throughout the week.

The week was launched by Prof. Lee, Prof. Mathe and Prof. Kevyn Yong, Academic Dean of ESSEC Asia-Pacific. Prof. Yong introduced the recently-established partnership between ESSEC Business School and the Action Community for Entrepreneurship (ACE), and set the stage for the week by outlining Singapore’s vision to become the 1st Smart Nation in the world. He explained that the Smart Nation initiative aims to improve lives, create more opportunities and build stronger communities within Singapore.

The week was concluded with a presentation to the jury, including Mr. Ramakrishna Purushotaman, Strategic Advisor at CIO Academy Asia and Director at the Infocomm Development Authority of Singapore (IDA), Dr. Alex Lin, Head of Infocomm Investments, the private venture capital arm of the Infocomm Development Authority of Singapore, and Prof. Kevyn Yong, Academic Dean of ESSEC Asia-Pacific, who shared their suggestions and feedback regarding the ideas and business plans by the various teams. These included suggestions such as ensuring that the infrastructure would be able to support these plans, and being able to find partnerships to further improve and realize their ideas. The jury also agreed that many great ideas and opportunities were formulated, and they hoped that this experience would allow the students to have a better idea of the feasibility of their ideas.

Winning teams for the week were: Kampong, Smart Art City as well as Smart Bottle.

Iliana Ishak from the Division of Industrial Design, School of Design and Environment at the National University of Singapore felt that her greatest takeaway from the week was “learning to deal with design from a more business-oriented approach. I really enjoyed the sessions where we experimented with visual idea generation.”

Hassan Lahlou, Agnes Mikita and Xaviere Becuwe from the Advanced Master in Strategy and Management of International Business at ESSEC agreed that the week “was a very enjoyable experience with the students from the Division of Industrial Design. Through the week, we were able to make our ideas more concrete by designing prototypes in different ways.” Through this experience, they learnt to be able to match the visions of different group members and realize their ideas to create something which could potentially be implemented. Xaviere Becuwe added that it is important to have an open mind when you start the week, to not be afraid of trying out ideas that may deviate greatly from your original background, and to be willing to listen and take an active part in the project.  

With the conclusion of the week, Prof. Herve Mathe, Professor of Innovation and Strategy at ESSEC Business School, explained that “The projects were handled by the students in a very professional manner. This is the second year of collaboration between the Division of Industrial Design, School of Design and Environment, NUS with ESSEC Business School, and it was good to see that the students were able to come up with ideas which had a huge potential for implementation on the market. There lies great value in putting together collaborations between a Singaporean and a French Institution, as well as collaborations between design and management students. Through this collaboration, students have thus crossed the boundaries between management and design, and were able to extend their learning experience. “

Prof. Jung-Joo Lee added that “Through the collaboration during the week, we were able to bring different perspectives and experiences together, and during the final presentations, we were able to see how the interaction and exchanges between the students blossomed into business plans with great potential. As we checked in in the middle of the week, we noticed some gaps in terms of the working style and ideas of the students. However, during the final presentation, we witnessed how they were able to bridge these gaps to come up a coherent story and business plan, and this was very fulfilling for us as mentors.”

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ida x ux design workshop

In June 2015, SDL gave a two-day workshop on User Experience Design to officers at Government Digital Services, Infocomm Development Authority of Singapore (IDA).

IDA planned to set up an in-house UX lab, and as a preparatory step, they wanted to gain a common level of understanding of UX design mindset, processes and tools, in order to better apply those skills at their work and envision future direction of UX design lab. The participants came from varying backgrounds, from developers, UI designers to project managers and so on. 

It was a project-based workshop with the theme of ‘healthy seniors, happy seniors’: developing digital solutions for senior’s well-being with the foci of health education, healthcare service delivery, and health in social interaction. 

The participants tried out various UX design workshop tools, including Empathy Workshop, Persona, Customer Journey Mapping, Problem-Need-Opportunity analysis. 

Co-Design for Public Value Workshop

As part of Singapore Design Week 2015, Service Design Lab and ThinkPlace hosted a workshop, ‘Co-design for Public Value’ on 19 March 2015. The workshop brought together almost 100 participants from various government agencies, professional designers and researchers. 

The workshop featured a panel of four speakers from Singapore, Finland and Australia who shared their experiences and research in public sector design: 

  • Kirsikka Vaajakallio (Senior Service Designer, Hellon Finland) will speak on ‘How to develop design capabilities in the public sector? Towards sustainable implementation’
  • Agnes Kwek (Director of Corporate Transformation, Land Transport Authority) will speak on ‘How LTA manages to adopt design: Challenges and know-hows, perceived values and future plans’
  • Nina Terrey (Partner, ThinkPlace – Australia) will speak on ‘Why design is a must-have in the public sector: Managing by design in the public sector’
  • Hefen Wong (Senior Assistant Director, Behavioural Insights and Design Unit, Ministry of Manpower Singapore) will speak on ‘ How MOM manages to adopt design: Challenges and know-hows, perceived values and future plans’.


The participants also dived into a hands-on discussion, exploring: 
- why is design a must-have for the modern public sector?
- how do we grow design capabilities in the public sector?
- what processes, practices and tools?
- what challenges are encountered, and how do we overcome them?
- how do we implement and manage change?