Dr. Jung-Joo LeeDirector & Principal Investigator jjlee@nus.edu.sg

Dr. Jung-Joo Lee

Director & Principal Investigator
jjlee@nus.edu.sg

JJ is currently a Deputy Head (Research) and Assistant Professor at the Division of Industrial Design, National University of Singapore. Her teaching & research areas include Service Design, Human-Centered Design, Co-Design and User Experience Design. Her current research interests focus on 1) Service Design for Public Sector Innovation & Organisational Transformation, 2) Service Design for Emerging Technologies, 3) Co-design and Empathic Design.

1. Academic Qualifications  

  • Ph.D., Aalto University, School of Arts, Design and Architecture, 2012

  • M.Sc., KAIST, Industrial Design, 2007

  • B.Sc., KAIST, Industrial Design, 2005

2. Current Posts & Professional Service

  • Deputy Head (Research) | Division of Industrial Design, College of Design and Engineering, NUS, 2018 – present

  • Search Committee | Division of Industrial Design, College of Design and Engineering, NUS, 2019 - present

  • MA Program Development Task Force (Chair) | Division of Industrial Design, NUS, 2021 - present

  • Assistant Professor | Division of Industrial Design, College of Design and Engineering, NUS, Aug 2014 – present

3. Research Grants Awarded

  • Ministry of Education Singapore, “Describing the Plurality of Service Design” (Mar 2023 - Jul 2025), S$179,600 | PI

  • Ministry of Education Singapore, “Enhancing personal comfort and well-being through human-centric built environments” (Feb 2022 – Feb 2024), S$ 660,000 | Co-PI

  • The Land Transport Authority of Singapore (LTA), Urban Mobility Grand Challenge (UMGC), “2025 and beyond: Re-defining people-vehicle interaction and infrastructure for future mobility in Singapore” (Jun 2021 – May 2023), S$ 2,368,837 | Co-PI

  • Ministry of National Development, Land and Liveability National Innovation Challenge (L2 NIC), “Designing future-ready and sustainable nursing homes for person-centric care models in communities” (Sep 2017 – Mar 2020), S$2,698,031 | Co-PI

  • Ministry of Education Singapore  Tier 1, “Service Design for Digital Government: Case studies in Asia and integrated design frameworks for digital transformation of public services” (Jan 2019 - Dec 2021), S$180,000 | PI

  • Ministry of Education Singapore Start-up Funding, “People-centred service innovation through co-design experiments”, (Dec 2014 – Nov 2017), S$179,992 | PI

  • NUS Center for Development of Teaching & Learning, Teaching Enhancement Grant (TEG), “Curriculum Development through Design-Driven Collaborative Platforms for Transdisciplinary Undergraduate Education” (Oct 2021 – Sep 2022), S$10,000 | PI 

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